Dave's mate runs a kitchen fitting business.
Good at what he does. Word of mouth is decent. But Dave told him he needed to "get SEO sorted" and now he's googling things he doesn't understand at 11pm feeling like an idiot.
This newsletter is for that guy.
Not for developers. Not for marketers. For the person who has a website, runs a real business, and just wants to be found when someone searches for what they do.
Every week I'll break down one thing. Plain English. No jargon. No agency speak.
This week: what SEO actually is.
SEO stands for Search Engine Optimisation. Ignore that. Here's what it actually means:
When someone in your area types "kitchen fitter near me" into Google — does your business show up?
If the answer is no, or you don't know, that's the problem SEO solves.
Google is essentially a massive directory that ranks businesses by how trustworthy and relevant it thinks they are. The more signals of trust and relevance your website sends, the higher you appear.
That's it. That's SEO.
So how do you send those signals?
A few ways:
Other websites linking to yours
Your website mentioning the right words in the right places
People leaving reviews
Your business being listed in the right places online
None of this requires a developer. None of it requires paying Google. It just requires showing up consistently in the right places.
This week's action:
Google your own service right now. Type what your customer would type. See where you appear.
Reply to this email and tell me what you find. I read every reply.
— CLERAI